What was the name of the boy from yesterday?
What country is he from?
Complete this word ( P _ _ F I T )
How do customers recognize businesses?
The main ways a customer recognizes a business are by its business name and logo.
Other ways include the business colors, theme song, a mascot, a spokesperson, or packaging.
Creating a business name and logo is called BRANDING.
What is a business name?
The name of a business.
When you create your business name, make sure it is relevant to your target market and value.
If your car dealership provides the value of luxury, don’t call your business Cheap Cars Dealership. Name your business Platinum Automotive.
If the target market for your clothing company is kids, don’t use complex words like Amorphous Apparel.
What is a business logo?
An image that represents your business.
Similar to your business name, your logo should be relevant to your target market and value.
Use imagery that connects to your business. A Brazilian company that sells oranges called Olá can have an orange replace the “O” for their business logo.
How do customers recognize businesses?
What is a business name and logo?
On the next slide, you will be developing the business name and logo of your business.
For example, Dwight would write down the information below for his brand.
Business Name: Launch Group
- How much profit do you want to make each time you sell your product or service?
$75 (desired profit per product or service)
- How much profit would you like to make from your business each year?
$75,000 (desired yearly profit)
- How many products or services do you need to sell each year to make your yearly profit?
(desired yearly profit) / (desired profit per product or service) = 1,000 (# sold per year)
- How many products or services do you need to sell each month to make your yearly profit?
(# sold per year) / 12 (months in a year) = 83.3 (# sold per month)
- How many products or services do you need to sell each week to make your yearly profit?
(# sold per year) / 52 (weeks in a year)= 20.75 (# sold per week)
- $200.00 for 2 / 1 hr mentoring sessions a month.
- $350.00 for 4 / 1 hr mentoring sessions a month
- $400.00 for 6 / 1 hr mentoring sessions a month.
- Receive $100.00 if you refer a friend and they sign up.
- 13 inch MacBook Pro – $1,299.00
- iPhone 14 Pro – $999.00
- T-Mobile Magenta Plan – $70.00/month
- Nissan Leaf Lease – $425.00/month
- Car Insurance – $99.00/month
- Electric Charging – $40.00/month
- Office Supplies (ex. notebook) – $15.00/month
- Business Cards – $9.99
- Social Media Advertising – $100.00/month
- Direct messaging and paid advertisements on social media platforms.
- Attend Meetup entrepreneurship events and hand out business cards.
- Age: Young Adults, Adults
- Location: Orange County, California
- Interests: Entrepreneurship; Technology; Innovation; Stock Market
- Lifestyle: Ambitious individuals who have a busy schedule which revolves around activities/tasks for their business. They take limited vacation time and frequently attend networking events.
Product / Service: Service
Values: In-Person, Flexibility
Description: My business idea is to provide mentoring to startups.
Please have your child write down all their answers on paper.
The purpose of this builder is to be a guide to their idea.
Present your brand to the class.
Write down questions to ask your classmates.
Remember to be respectful during each pitch.
Customers recognize a business is by its business name and logo. (True or False)
Your logo should NOT be relevant to your target market and value. (True or False)
You should create your business name and logo after you think of your business idea. (True or False)
Day 11 Homework
(Complete your homework assignment on paper)
Discover the branding of your favorite business.
- What are their colors?
- What is their logo?
- What is their theme song?
- What is their mascot?
- Who is their spokesperson?