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Why should K12 schools teach entrepreneurship?

By 2027, 50% of jobs will be freelance.

Will your students be ready?

K12 entrepreneurship programs connected to STEM.

Download 2019 Product Brochure

Our entrepreneurship programs teach students the 21st-century skills they’ll need to succeed in the world’s changing economy.

Through story-based learning and gamification, your students will learn how to survive as an entrepreneur.

for Kindergarten, Elementary Schools, Middle Schools, and High Schools


Here are just some of the skills students will learn:

  • How to identify opportunities in the marketplace.
  • How to differentiate your product/service.
  • How to develop a target market.
  • How to develop a marketing strategy.
  • How to identify costs and develop pricing.
  • How to communicate, sell, and negotiate.
  • How to use a Scrum Board. (Time Management)
  • How to develop a business model.
  • How to present a business idea to an audience.
  • And much more….
Kid Entrepreneurship

Zane is job ready!

Grade: 7th

Business Idea: Tech Assistance for Seniors

Future Independent Job: Consultant, Tech Hardware Engineer

Skills Learned: How to identify a need in the market and provide a solution.

Tony is job ready!

Grade: 8th

Business Idea: Used Sports Equipment Website

Future Independent Job: Chief Conversion Officer, Ecommerce Seller, Digital Marketer

Skills Learned: How to develop a marketing strategy for an online business.

Chase is job ready!

Grade: 5th

Business Idea: Design Studio

Future Independent Job: Graphic Artist, UX Designer, Product Designer

Skills Learned: How to price design services. How to identify design expenses such as printer ink and paper.

Dean is job ready!

Grade: 5th

Business Idea: Video Game Console

Future Independent Job: Game Developer, Programmer, Video Animator

Skills Learned: How to provide the right value to a target market.

What is taught inside our program?

The curriculum teaches kids how to unlock their creativity by thinking of a product or service to solve a problem in a market (E.g. Healthcare or Transportation)

They’ll analyze the competition in their market and learn how to differentiate with value. 

Students will then create a target market to know who is the most likely to purchase.

In order to make the target market aware of their offering, students plan marketing strategies.

Kid Entrepreneurship

Students learn that business is not free.

They are taught financial literacy by identifying and budgeting for all the costs they will incur such as materials and work hours during development.

To pay for these costs, students learn to attach a price to their product or service that is connected to the value they provide.

If their price is greater than their costs, their business will receive a profit.

Kid Entrepreneurship

Students learn soft skills by developing and practicing a sales strategy to take their business to market.

They’ll learn how to close customers with negotiation.

Finally at the end of the curriculum, students will enhance their communication skills and present their businessto their classmates.

Program Overview

K12 Entrepreneurship Curriculum

Elementary, middle, and high schools can choose from the following blended entrepreneurship curriculums:


  • Blended Program (1st-2nd grade) Elementary School 
  • Blended Program (3rd-5th grade) Elementary School
  • Blended Program (6th-8th grade) Middle School
  • Blended Program (9th-12th grade) High School

Your teachers will receive a manual that walks them through each step of our curriculum. 

They will be helped by video lessons led by Dwight the Light Bulb, our virtual teacher. 

Students can easily revert back to videos when they are at home or not in the classroom.

    Our secure online portal will engage students in fun activities and quizzes throughout the program.

    Each student will receive their own login credentials.

    Teachers can track their students’ online progress to ensure completion of the curriculum.

      Kid Entrepreneurship

      For schools that incorporate STEM, our programs are uniquely designed to blend around your current curriculum such as programming, robotics, and engineering.

      This adaptability adds a distinct value to

      A STEM curriculum is not required to teach our programs but inclusion of yours is available upon request.


        Kid Entrepreneurship

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